Most people can recognize the logos for Ghostbusters, Jurassic Park and A Clockwork Orange anywhere. As designers, we strive to create images that are loved like these. But what is the secret behind the design of these logos? Or is there a secret?
Hm, there’s not really a secret here. My best guess as to why these are so successful (besides the film itself) would be a combination of some or all of: simplicity, iconic imagery and good typography.
Top 10 Movie Logos:
This site’s top picks all have one thing in common: simplicity. They only use 2 colours for the most part, and use stellar typography and simple icons to convey the plot. Just look at the Godfather logo: simple black-and-white with interesting font and a clear “puppet master” icon. Clean yet informative and aesthetically pleasing.
7 Most Successful movie logos:
For this site, iconic imagery seems to rule. The Ghostbusters logo is a great example of this, as is Jurassic Park. They are iconic, literal representations of the subject of the film that are easily reproducible and work great for merchandise.
Stanley Kubrick’s Typography:
And, my personal favourite, this blog displays all of Stanley Kubrick’s film logos. I’m a typography fan, and these clean, simple logos please the eye to no end. Clockwork Orange is bubbly and ’70s with sharp edges, while 2001 is a Futura-esque one-liner. These are so simple, and I think they convey the feel of the films without any obvious icons.
To conclude, creating good logos is not as hard as it seems. Just get your mind into a simple place and try not to over-think it. Know the core of the film and run with it! Hand-drawn typography and icons in simple colours will take you far.